How I'm Making Sure My Business Works for Me
This whole year I’ve been trying to run my business a certain way, just because it’s what everyone else is doing. I’ve been following the courses, the tips, and the examples others have set. But you know what? It’s not working for me. At all. Posting 3+ times a week, doing big photoshoots for products in the shop, all the marketing strategies... it’s not something that’s feasible for me.
All these things are big. And the one thing I’ve forgotten from being in program is going back to baby steps. For someone with crippling anxiety, some days leaving the house or going to the grocery store is overwhelming. I haven’t been gentle with myself or respected that fact. I’ve tried to push through with doing things the way they’re “supposed” to be done without stopping to think if there’s a way that’s better for me. Sure, I can get through it, but at the end of the day I’m burnt out or I have to take multiple days off to recuperate. I end up avoiding doing work because all the things that “need” to be done overwhelm me.
How I'm Going to Change It
So, I’m taking a step back. I need to find systems and schedules that work specifically for me. That make running this business both successful and sustainable. Because right now, it feels like I’m playing catch up just to keep my head afloat, and I’m starting to feel like I’m drowning.
First up? Changing how the shop is run. Instead of big drops with beautiful photoshoots when I can manage it, the shop will be updated every week or two weeks with ten products simply photographed on hangers. This will allow me to share new things more frequently, and will also make it possible to add in some measurements for the garments. This makes it easier for you to shop, find what pieces will work for you, and is something to look forward to every week (because I defs look forward to drops from my favourite shops).
I’ll also be taking a break from posting and writing from Dec. 15-Jan. 15. Orders will still ship out, but I’ll instead be focusing on taking a break and evaluating what my next steps are. Putting plans in place for next year to make it the best possible, for both work and life. And taking some time to remind myself that there is life outside this business, as much as I love it.